Restaurant marketers have something new to worry about if they have to deal with a crisis, as Yum! Brands Inc. learned recently from a rat infestation at a franchised KFC-Taco Bell restaurant in New York City.The Internet—a vital tool in giving restaurants a good image—had assumed the opposing role of helping to publicize a crisis that might have caused less brand damage only 10 or 20 years ago.In nationwide TV news broadcasts, countless people watched a dozen or so rats scurry about the ...

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