For the price of compiling code, developing marketing programs, or securing a service to bridge the cell phone and PDA divide, foodservice rainmakers are tapping social networking, mobile marketing, gaming platforms and viral video channels to bump sales or burnish brands.By using some of these new channels, marketers may be saving on some of the costs associated with previous levels of spending for such things as direct mail, newspaper inserts or formal focus groups.Some marketers consider ...

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