For the price of compiling code, developing marketing programs, or securing a service to bridge the cell phone and PDA divide, foodservice rainmakers are tapping social networking, mobile marketing, gaming platforms and viral video channels to bump sales or burnish brands.By using some of these new channels, marketers may be saving on some of the costs associated with previous levels of spending for such things as direct mail, newspaper inserts or formal focus groups.Some marketers consider ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!