Company credits value-focused promotions, small plates and retail product for boost
Real Mex Restaurants Inc. narrowed its losses during the third quarter, in part due to traffic-boosting happy hour promotions, the introduction of small plates and the expansion of its brand presence in grocery aisles. For its third quarter ended Sept. 10, the Cypress, Calif.-based parent of the Chevys Fresh Mex, El Torito and Acapulco casual-dining chains reported a loss of $6.3 million, compared with a loss of $13.4 million in the third quarter last year. Revenues declined 4.5 percent to ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!