ORLANDO Fla. —Red Lobster, in a bid to heat up sales gone cold and spark customer interest, has installed wood-fire grills in all of its 680 units, part of an ongoing plan to boost the chain’s number of food offerings and present lighter, more healthful fare. Red Lobster’s “Wood-Fire Grill” promotion, which was set to debut Nov. 11 at a cost of $10.5 million, comes as the economic slowdown continues to wreak havoc on much of the ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!