Red Lobster, a division of Darden Restaurants Inc., has selected Grey New York as its new advertising agency. Grey already oversees advertising for Darden’s Olive Garden and Longhorn Steakhouse brands. Red Lobster, the casual-dining operator based in Orlando, Fla., estimated that $115 million in major-media advertising billings had been handled since 2004 by The Richards Group of Dallas, which did not seek to renew the account. “Grey demonstrated superb creativity, strategic ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!