DUBLIN OHIO Wendy’s, based here, has launched a new TV campaign that focuses on the freshness of its hamburgers with the new tag: “Fresh, never frozen. Wendy’s. That’s right.” —The campaign is the first work for the 6,600-unit chain by New York-based Saatchi & Saatchi, which became the lead agency on Wendy’s $300 million account in January. —The new marketing effort’s debut spot, called “Kicking Trees,” opens on a throng of people in a forest kicking trees and ...
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