Smashburger, a better burger concept with 143 restaurants in 25 states, might be a national chain, but its management still strives for local appeal everywhere it opens. So before entering any market, it researches local tastes and develops appropriate menu items. Founder and chief concept officer Tom Ryan recently spoke with Nation’s Restaurant News on how this strategy works when it comes to the chain’s newest hot dogs. How important are hot dogs to Smashburger? Hot dogs are ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?