MIAMI Burger King will try cutting the price of its double cheeseburger to $1 in an attempt to trump one of McDonald’s most popular bargains, Dow Jones Newswires reported Tuesday. The story said the chain intends to lower the price of the burger in three test markets to what McDonald’s charges for its double cheeseburger, a key component of the archrival’s Dollar Menu. BK’s version is reportedly larger than the sandwich offered by McDonald’s.Dow Jones said the plan was revealed in a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.