NEW YORK Although more Starbucks customers are shifting to McDonald’s than previously believed, the rate at which traffic is declining at the upscale coffeehouse giant is slowing, according to an analyst report released Tuesday. Asurvey of about 2,500 coffee-drinking consumers by Morgan Stanley & Co. found that nearly half of Starbucks heavy users said they also buy coffee at McDonald’s at least once per week. About 56 percent of Starbucks heavy users said they buy coffee from ...
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