Marketing to customers on Facebook is an art many restaurants are still trying to master, but knowing what to post and when to post it can help brands boost engagement with their customers, according to social-marketing firm Vitrue. In its new report, “The Anatomy of a Facebook Post,” the Atlanta-based firm examined effective uses of the site by brands, including restaurants, to reach customers. Reggie Bradford, chief executive of Vitrue, said the continued growth of Facebook ...

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