PEMBROKE PINES Fla. Shells Seafood Restaurants Inc. has converted one of its units here to an upscale concept called Rock Beach Grill, which the struggling casual-dining operator hopes will be a new avenue for growth. Rock Beach Grill offers a menu built on seafood variety, as opposed to the Shells concept's focus on value, according to a recent report in the Tampa Bay Business Journal. The test unit also features high-definition TVs in the bar and a DJ who spins music on ...

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