March Madness, the annual hoopla surrounding the NCAA men’s basketball tournament, may be a well-publicized drain on workplace productivity, but don’t tell that to the millions of restaurant industry employees ready to work overtime as games tip off Thursday. Quick-service and casual-dining chains across the country are courting basketball fans aggressively with March Madness deals, social-media promotions and game tie-ins.TALK TO US: As March Madness gets under way this week, let us know ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.