More restaurants are discovering that targeting consumers in the workplace has become a vital part of their marketing strategy to spark new-product sales, generate repeat business and introduce concepts in new markets. Though that’s not a new tactic, chains are recognizing the growing importance of reaching consumers where they work, as Arby’s Restaurant Group did this summer. Because nearly 60 percent of U.S. office workers spend lunch breaks at their desks looking for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!