Several restaurant chains have recently reworked their beverage programs in an attempt to renew customer interest in their drinks. These high-margin thirst-quenchers can help boost check averages and reinforce a brand’s image. Ruth’s Chris Steakhouse is playing on its New Orleans heritage with a new cocktail menu it has introduced to its 130 restaurants. “Staying true to our heritage, we are launching a vintage-inspired cocktail program with a focus on fresh juices and high ...

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