For years, Restaurant Serenade's website was essentially an online brochure, serving up menus, directions, recipes and, later, reservations. But about two years ago, James Laird, owner and chef of the Chatham, N.J., spot, sought to "give the recipes life" by producing cooking videos and uploading them to the site. While he hopes those tales on tape will lead to a cooking show, their practical purpose was to boost Serenade's business, which turned out to be a successful effort. These ...

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