Business was brisk Tuesday night at Brixx Ice Co., a sports bar in Dayton, Ohio, near the site of the first game of the NCAA men’s basketball tournament. But general manager Christopher Bhai didn’t know whether the traffic lift could be attributed to the tournament’s opening-round game, the St. Patrick’s Day crowd or a broadcast of the World Baseball Classic, in which the United States came from behind to beat Puerto Rico. “Apparently, it was pretty exciting,” Bhai said. “I didn’t ...

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