College basketball’s men’s and women’s tournaments, which begin tomorrow, may be called “March Madness,” but many restaurant chains view them as a very sensible way to net sales. Not only do the big pizza and Buffalo wing brands get into the games every year, but so do casual-dining chains that run promotions to grow Facebook “likes” and in-store sales of beer and appetizers. Brands’ strategies range from limited-time offers designed to drive ...

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