In an effort to attract more vacationing travelers hitting the highways this summer, Cracker Barrel, like a number of other chain operators, is rolling out menu items tailored to appeal to the interstate driver demographic. Summer travel is a key business driver for many chains like Cracker Barrel, which said it derives about 40 percent of its traffic from customers on the road. “The restaurant industry is very seasonal and demand is at a high in the summer time,” said Bonnie ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.