Both IHOP and Taco Bell are hoping to connect with consumers emotionally with new ad campaigns that remind customers how their respective brands can improve their lives this summer — albeit in very different ways. At IHOP, a new integrated advertising and marketing campaign that rolled out Monday focuses on how a good meal can make your whole day better. Its tagline: “Make it an IHOP day.” The campaign begins with promotions of summertime menu items. At Taco Bell it’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.