Both IHOP and Taco Bell are hoping to connect with consumers emotionally with new ad campaigns that remind customers how their respective brands can improve their lives this summer — albeit in very different ways. At IHOP, a new integrated advertising and marketing campaign that rolled out Monday focuses on how a good meal can make your whole day better. Its tagline: “Make it an IHOP day.” The campaign begins with promotions of summertime menu items. At Taco Bell it’s ...

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