Bob Watson, owner of the 5 & Diner restaurant chain, is hoping to tap into customer nostalgia as he relaunches the retro restaurant chain. 5 & Diner began serving classic diner food — burgers, fries, shakes, meat loaf, pot roast, turkey dinners and eggs — in Phoenix, Ariz., in 1989, in a setting reminiscent of the ’50s and ’60s. Greeters wear poodle skirts and servers have change dispensers on their belts. The jukeboxes play music from the era and the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.