As rising labor costs, commodity inflation and energy-related expenses mount, major quick-service chains are taking steps to reverse dwindling profits from their popular value menus and low-priced offerings. But McDonald’s is brewing a hot, new value menu tack that could offset strains its franchisees are feeling in the face of escalating overhead that’s burdening all quick-service competitors trying to make money on $1 food items. Meanwhile, McDonald’s and its competitors ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.