ATLANTA Wendy’s and Taco Bell court bigger mass markets by introducing breakfast menus, a small chain that had sold only lunch aims to prove it can make that same move yet sidestep morning-meal competition by niche-marketing its higher-end food and catering. —As established restaurant brands like Rising Roll Gourmet, a fast-casual chain with 12 units open, four more under construction and 30 franchised branches sold, will begin selling breakfast this month. —As ...

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