Frozen-treat chain Rita’s Italian Ice looks to reawaken brand awareness for the first day of spring with its first national TV commercial and a systemwide giveaway of a regular-size Italian ice. Rita’s will mark the 20th anniversary of its Free Ice Giveaway Tuesday. The annual promotion began in 1992 as a way to celebrate the seasonal reopening of the chain. This year, the Trevose, Pa.-based brand will promote its treats on national TV for the first time. The commercial stars ...
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