CYPRESS Calif. Industry veteran Richard Rivera on Tuesday was named president and chief executive of Real Mex Restaurants Inc., parent to the casual-dining Chevys Fresh Mex, Acapulco and El Torito chains. The move for Rivera, who is leaving his position as president and chief executive of Sarasota, Fla.-based Rubicon Enterprises LLC, is effective immediately, Real Mex officials said. Rubicon is a restaurant management and investment company with ownership in the franchise operation of ...
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