Value has been on the minds of the Second 100’s sandwich players more than usual because of the slowing economy, and that consciousness has become a major driver of menu strategies. Whether they specialize in sub or deli-style sandwiches, burgers, taco or burritos, second-tier chains in the segment are targeting frequent users by offering special promotions and constantly adding new products. Some are bringing back popular limited-time offers from the past instead of concocting new ...

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