Restaurant marketing these days has turned into a bawdy business. Everywhere you turn, it’s in one innuendo and out the other. From Carl’s Jr.’s “Hot Chicks Eating Burgers” campaign to the monumental billboards of casual-dining chain Twin Peaks—and many pulled-out-stops in between—restaurants are turning to sex to sell. Restaurant marketers have to walk the fine line of finesse, because they can quickly turn off as many or more customers than they turn on—literally and ...

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