Restaurant marketing these days has turned into a bawdy business. Everywhere you turn, it’s in one innuendo and out the other. From Carl’s Jr.’s “Hot Chicks Eating Burgers” campaign to the monumental billboards of casual-dining chain Twin Peaks—and many pulled-out-stops in between—restaurants are turning to sex to sell. Restaurant marketers have to walk the fine line of finesse, because they can quickly turn off as many or more customers than they turn on—literally and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!