NASHVILLE, TENN. —Shoney’s Restaurants Inc. has named MATCH Inc. of Atlanta its agency of record, replacing Cliff Freeman and Partners of New York. Billings were not disclosed, but Shoney’s chief marketing officer Dan Dahlen has said the 283-unit chain spends about $20 million a year on advertising. —Shoney’s Restaurants Inc. has named MATCH Inc. of Atlanta its agency of ...
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