When the Murphy Adams Restaurant Group bought Mama Fu's Asian House from Raving Brands nearly two years ago, chief executive Randy Murphy — already a Mama Fu's franchisee — wanted to add online ordering and delivery to the 14-unit chain's service options. Murphy believed customers would use both, and there was little competition in the fast-casual segment for either service. “Asian restaurants do delivery in lots of places, but no one was doing it widely here,” said Murphy, whose ...
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