Major restaurant chains have long relied on computerized sales forecasts or old-school human analysis to determine whether or not to invest in a new location. Now many franchised brands are learning that one of the byproducts of such research can help defuse a powder keg: encroachment fights with franchisees.Chain executives, industry leaders and industry consultants say that the results of old-fashioned customer surveys and sophisticated statistical forecasting techniques—called “impact ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?