With the recession in full swing, cheap, convenient food can be a marketplace winner, so operators are responding with oatmeal. Chains like Starbucks and Jamba Juice offer the breakfast staple, as do local, organic-oriented independents. Emeryville, Calif.-based Jamba Juice came out with a steel-cut, organic oatmeal this winter, and the chain plans to keep the dish on its menu year-round. In fact, vice president of the brand marketing Kim Larson says the traditionally ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.