As chains look to hook customers with free food offers or two-for-one deals, the successes of these drastic campaigns are often difficult to quantify. Some results, however, are trickling in. Ruby Tuesday Inc., the operator or franchisor of 942 namesake casual-dining restaurants, debuted last week atwo-for-one entree promotion that according to one analyst could already have sparked an increase in guest traffic. Just a few days into the deal, Wachovia ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Brian Galletta(813) 627-6722Brian.galletta@penton.comorDesiree Torres(813)-627-6792Desiree.Torres@penton.com

Already registered? here.