Emil Brolick, chief executive of The Wendy’s Co., knows that the middle is a dangerous place to be. Brolick said as much during an investor call in January, noting that his 6,500-unit quick-service brand was working steadily to fend off the growing squeeze from higher-priced fast-casual chains and lower-priced convenience stores. “The last thing you want to do is to find yourself in a position where you’re caught in the middle,” Brolick said during the call. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?