OAK BROOK Ill. —Video may have killed the radio star, as the song goes, but reality TV killed—or at least seriously maimed—the music video, relegating the art form to only a few hours in the middle of the night on MTV or VH1. Perhaps it’s fitting, then, that McDonald’s would play a small part in reviving music videos by using them in its latest marketing test: pitching late-night or 24-hour operations to music-loving young ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.