Coffee company to debut juice chain, consumer products next year
Starbucks Coffee Co. said Thursday it acquired premium juice company Evolution Fresh Inc. for $30 million in cash, marking the coffee company’s first move into what it labeled the $1.6 billion premium juice market and the larger $50 billion health-and-wellness category. Next year, Starbucks said it plans to debut a new chain of juice bars that will aim to re-invent the juice category in the same way the company impacted the world of premium coffee. Starbucks chair, chief executive and ...
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