Starbucks Coffee Co. said Thursday it acquired premium juice company Evolution Fresh Inc. for $30 million in cash, marking the coffee company’s first move into what it labeled the $1.6 billion premium juice market and the larger $50 billion health-and-wellness category. Next year, Starbucks said it plans to debut a new chain of juice bars that will aim to re-invent the juice category in the same way the company impacted the world of premium coffee. Starbucks chair, chief executive and ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.