Starbucks Coffee Co. said Wednesday it will debut a new line of caffeinated fruit drinks called Starbucks Refreshers, which will be available in cans and in customizable blends in the chain’s coffeehouse locations. The plans mark the company’s move into the $8 billion energy drink category. Company officials revealed the new product, along with a number of other initiatives, at Starbucks’ annual shareholder meeting in Seattle. Those plans include continued expansion ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?