The consumer “buzz rating” for Starbucks Coffee has plummeted in recent weeks, although it remains significantly higher than other premium coffeehouse brands, according to new research from online market research firm YouGov BrandIndex. Researchers with the brand consulting firm are not clear on what caused the recent “swoons” in public perception, but they suspect that news about higher packaged coffee prices might be impacting consumer opinions. Starbucks, which is ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.