SEATTLE Starbucks will unveil an instant coffee product next week that it says is more than 20 years in the making. Starbucks said in a brief statement Thursday that the product would help it tap into a $17 billion global market for instant coffee. "We have been working on this project for more than 20 years," Starbucks said, "and have a patent pending on the technology that delivers Starbucks coffee in an instant form."The soluble coffee, called Via, will be sold in the chain's ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.