SEATTLE Starbucks Corp., after announcing plans to close more stores and slow the growth of its primary brand, last month briefly turned the spotlight toward its lesser-known specialty coffee concept, Seattle’s Best. —In Starbucks’ first-quarter earnings call with analysts on Jan. 28, Howard Schultz, Starbucks Corp. chairman, president and chief executive, unveiled plans to expand franchising of Seattle’s Best, a 550-unit chain that so ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.