SEATTLE Starbucks and its ad agency for the past four years, Wieden + Kennedy, have parted ways over reported creative differences. Starbucks, which has been struggling with slowing sales and has taken a number of steps to reverse the trend, recently decided to evaluate its advertising. It asked a number of agencies for their ideas, but Wieden declined to participate.“There are times when it just makes sense to part ways with a client,” agency chief executive Dan Wieden said in a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?