Several national chains, pumped up by marketing campaigns that showcase indie-rock bands or special after-hours menus, have found new opportunities in the hours following the dinner daypart.But while late-night operations can add incremental profits, foodservice strategist Dennis Lombardi of WD Partners in Columbus, Ohio, says extended hours aren’t right for every operator. “It’s really a function of how well the brand is perceived as filling a late-night need,” Lombardi says. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?