INDIANAPOLIS The beleaguered Steak n Shake family-dining chain is experimenting with a number of bargain offers that resemble the deals many quick-service chains are using as traffic draws, including snack wraps, a milk shake happy hour and new breakfast items. The 502-unit chain disclosed plans for those value-oriented initiatives after wielding several other lures that are widely used in quick service, including two double cheeseburgers for a bargain price of $2.40. In February, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!