Chipotle is the most preferred limited-service restaurant among Generation Y consumers surveyed in a new study by L.E.K. Consulting. In May, L.E.K., a Boston-based global consulting firm, interviewed 1,300 consumers of all ages about their limited-service restaurant preferences. They focused on Gen Y — people ages 16 to 24 — since nearly 20 percent of Gen Y consumers buys a limited-service food item almost every other day. Less than half as many baby boomers, ages 45 to 64, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!