With an uncertain economy and the back-to-school shopping season underway, August arguably was the perfect month for IHOP to reprise its Kids Eat Free promotion. New research from YouGov BrandIndex showed that perceptions of IHOP among consumers with young children grew more favorable at the end of July and into August, surpassing survey respondents’ value ratings for competing chains like Denny’s. According to BrandIndex, IHOP’s “value score” nearly doubled ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?