MONTEREY Calif. Restaurateurs are willing to pay more for produce that is guaranteed to be safe, according to research unveiled here Saturday during the Produce Marketing Association’s annual Foodservice Conference & Exposition.Eighty-nine percent of 510 recently surveyed foodservice operators said they are willing to pay more for guaranteed-safe fresh fruits, vegetables and leafy greens, the research by restaurant, produce and distributor trade groups found. In addition, 97 percent of ...
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