While the restaurant industry these days is bullish on specialty coffees and teas, operators should not ignore their regular brewed coffee, which accounts for most of their customers’ coffee orders, according to market research firm Technomic Inc. Chicago-based Technomic’s “Market Intelligence Report: Coffee and Tea” found that 60 percent of restaurant consumers reported drinking regular hot coffee or tea in the past month, second only to the 62 percent of customers ...
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