Sandwich chain Subway has long marketed its food as more healthful than many other options in the quick-service segment. Tony Pace, chief marketing officer of the 34,000-unit chain, recently discussed its latest health-focused marketing strategies. What is Subway's marketing message? We’re trying to avoid what I’d call health extremism: The whole notion that you have to be very prescribed down to the lowest level of calories isn’t really helpful to most of the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?