With breakfast currently reigning as the biggest daypart opportunity for increasing same-store sales in the quick-service segment, Subway is joining with other competitors in bids to take bites out of the 40-percent share of the morning market held by McDonald’s. Subway’s new toasted omelet sandwich is to be rolled out this month to the nearly 7,000 branches of the chain that already serve breakfast sandwiches. Other recent developments in the escalating QSR ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.