With breakfast currently reigning as the biggest daypart opportunity for increasing same-store sales in the quick-service segment, Subway is joining with other competitors in bids to take bites out of the 40-percent share of the morning market held by McDonald’s. Subway’s new toasted omelet sandwich is to be rolled out this month to the nearly 7,000 branches of the chain that already serve breakfast sandwiches. Other recent developments in the escalating QSR ...

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