Restaurant marketers looking to tap into consumers’ holiday spirit would be served best by using seasonal tie-ins along with a brand’s long-term marketing message, according to a new study from marketing research and consulting firm Ace Metrix. IHOP and Outback Steakhouse are two recent examples of chains that ran holiday-themed ads that scored well with surveyed consumers, said Los Angeles-based Ace Metrix. The firm’s vice president, Jack McKee, advises restaurant ...
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