Both Jack in the Box and Denny’s used their Super Bowl ads to launch marketing campaigns to drive traffic during difficult times. Jack in the Box’s ad, in which its fictional founder, Jack Box, gets hit by a bus, offered a cliffhanger ending that kicked off what the 2,100-unit chain described as a multi-week marketing campaign. After the bus accident, the fate of the clown-like character with the massive white-ball head remains in question as the company offers ...

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