As commodity prices rise and competition in all segments of the foodservice industry grows fiercer, operators are looking for ways to increase their profit margins, and one way to do that is by making more money selling drinks.High-margin beverages account for much of the profit at many restaurants, but they could be marketed better, according to a recent study, which found that “old” and “boring” were common adjectives used to describe drink promotions.To help operators better strategize ...

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